THE NEW MEDIA FIRM
vendor · #15 of 310 in Pennsylvania · U.S. Senate · 2024all Schedule E rows for this payee on fec.gov ↗inferred · rule case/punctuation/suffix normalisation + token-set ≥0.92 (numeric tokens must match); aliases filefec.gov ↗
By medium
Medium is classified from the purpose the spender filed; the FEC does not record which buy placed which ad.
inferred · rule Medium is classified from the purpose string the spender filed on Schedule E, by an ordered keyword table (first match wins, keywords matched at word starts): production: produc, creative, design, videograph, photograph, filming; digital: digital, online, internet, web, social, streaming, email, youtube, facebook, google, meta, gif; radio: radio; tv: tv, television, broadcast, cable, media buy, media placement; mail: mail, postage, postcard, print; phones: phone, text, sms, robocall, call, dial, teleconferenc; consulting: poll, research, consult, strateg, list, targeting, voter file; field: canvass, door, field, gotv; other: no match. The FEC does not record which buy placed which ad.Schedule E fields ↗
Who paid this vendor
| Spender | Paid | Buys |
|---|---|---|
| ONE FOR ALL COMMITTEE | $1,269,606 | 5 |
| MOMSRISING TOGETHER | $385 | 1 |
Candidates named on the buys
Targeting, not money: the spender declares support or opposition on each Schedule E row; the candidate receives nothing.
Ads linked to this vendor
None. An ad is linked only when a person verified it from a source naming both, or when this was the only digital vendor its sponsor paid in the week before and while it ran — the FEC does not record which buy placed which ad, so this is not evidence that the vendor made no ads.
Every buy
| Date | Spender | S/O | Target | Amount | Medium | Filed payee · purpose | Source |
|---|---|---|---|---|---|---|---|
| Oct 24, 2024 | MOMSRISING TOGETHER | S | Bob Casey | $385 | digital | THE NEW MEDIA FIRM · SOCIAL MEDIA AD BUY | FEC ↗ |
| Oct 8, 2024 | ONE FOR ALL COMMITTEE | S | Bob Casey | $65,970 | digital | THE NEW MEDIA FIRM · DIGITAL ADVERTISING | FEC ↗ |
| Sep 27, 2024 | ONE FOR ALL COMMITTEE | S | Bob Casey | $1,143,455 | digital | THE NEW MEDIA FIRM · DIGITAL ADVERTISING | FEC ↗ |
| Sep 13, 2024 | ONE FOR ALL COMMITTEE | S | Bob Casey | $16,150 | digital | THE NEW MEDIA FIRM · DIGITAL ADVERTISING | FEC ↗ |
| Sep 6, 2024 | ONE FOR ALL COMMITTEE | S | Bob Casey | $27,749 | digital | THE NEW MEDIA FIRM · DIGITAL ADVERTISING | FEC ↗ |
| Sep 6, 2024 | ONE FOR ALL COMMITTEE | S | Bob Casey | $16,283 | digital | THE NEW MEDIA FIRM · DIGITAL ADVERTISING | FEC ↗ |
Every Schedule E independent expenditure names a payee. Payee strings are normalised (case, punctuation, legal suffixes, token order), near-duplicates are folded with a difflib ratio ≥ 0.92 when their numeric tokens match, and hand alias rows from data/hand/<race>/vendor_aliases.json override the rule. Medium is classified from the purpose the spender filed (ordered keyword table in campaign_commons/vendors.py). The FEC does not record which buy placed which ad: vendor ↔ ad links are date-window adjacency (or single-digital-vendor inference) from campaign_commons.ads_enrich, each with its basis, and are only `verified` when a person found a source naming both. Totals are the filed amounts, grouped, never re-estimated.