Campaign Commonsreceipts, not conclusions

Funding chain · Pennsylvania · U.S. Senate · 2024

Where KEYSTONE RENEWAL PAC's money came from — and went

← Entity pageFEC committee record ↗Backward walk over 2024-cycle receipts, 3 hops deep. To the right: Schedule E payments to vendors, the ads it ran, and the candidate those dollars were aimed at.
You may have seen this ad
Advertiser matched to this committee by a person (Google's bulk data names the advertiser; it carries no paid-for-by field for US ads).
KEYSTONE RENEWAL PAC video adverified by hand4,000,000–4,500,000 impressionsad library record ↗
Total receipts traced
$59M
$58,905,691
Spent on this race (Schedule E)
$48M
8 vendors · 15 ads · 2 candidates targeted
Visibility of traced dollars
individuals 82%organizations 5%inferable 0%not walked 0%dark 13%
Ends in 42 individual donors, 14 dark terminals, 10 business / union treasuries, 7 aggregated remainders.

Flow of money into the spender, and where it went

  • you are here — KEYSTONE RENEWAL PAC, the spender this page is about
  • disclosed (FEC): individual
  • disclosed (FEC): business or union treasury
  • inferable (990, lagged)
  • not walked (FEC committee, receipts outside this race's neighborhood)
  • dark wall (no disclosure)
  • other (aggregated)
  • vendor / ad (spending side)
  • placement: solid = filed or verified · dashed = inferred
  • targeting (for / against) — no money reaches the candidate
HOP 3HOP 2HOP 1SPENDERPAID VENDORSADSTARGETEDAMERICAN PROSPERITYALLIANCEnon-committee organizationDARK WALLAdvocacy nonprofit — funders not on file$22MNATIONAL ASSOCIATION OFREALTO, .individual$20MOther contributors to AMERICAFUND (each <1% of recei…$3.3MOther contributors to TEXANS FORA CONSERVATIVE MAJO…$2.6MOther contributors to NATIONALASSOCIATION OF REALTO…$4KAMERICA FUNDSuper PAC$25Mshow all its sources+NATIONAL ASSOCIATION OFREALTORS CONGRESSIONAL F…Super PAC$20MGRIFFIN, KENNETH C.individual$6.0MOther contributors to RJCVICTORY FUND (each <1…$5.3MADELSON, MIRIAM$5.0MREPUBLICAN JEWISH COALITIONnon-committee organization$4.3MOther contributors to NHA ACTION(each <1% of receipts, or…$3.7MNEW HEIGHTS FOR AMERICAnon-committee organization$3.7MOther contributors to AMERICANPATRIOTS PAC (each <1…$3.7MNAU, JOHN L III$3.3MRAI SERVICES COMPANY$3.0MTEXANS FOR ACONSERVATIVE MAJORI…$2.6Mshow all its sources+LEON RACHEL CORP$2.5MKOUM, JAN$2.4MOther sources of CONSERVATIVEMAJORITY PROJECT SU…$1.2MRJC VICTORY FUNDSuper PAC$17Mshow all its sources+GRIFFIN, KENNETH Cindividual$15MNHA ACTIONSuper PAC$15Mshow all its sources+Other contributors to KEYSTONERENEWAL PAC (each <1% of rec…other (110 transactions aggregated)$14MAMERICAN PATRIOTS PACSuper PAC$9.7Mshow all its sources+CONSERVATIVE MAJORITYPROJECT SUPER PAC$5.5Mshow all its sources+YASS, JEFF$3.3MPETERFFY, THOMAS P. MR.individual$3.0MANTONIO J GRACIASREVOCABLE TRUST$2.0MSINGER, PAUL$2.0MSCHWARZMAN, STEPHEN Aindividual$1.5MMANZANITA MANAGEMENTGROUP LLC$1.0MRICE, TOBY Z.$1.0MJOHNSON, CHARLES B$1.0MLUTNICK, HOWARD W$1.0MSCHWARZMAN, STEPHEN A.individual$1.0MGRIFFIN, KENNETH C.$1.0MBUCKLEY, MARJORIE B.$1.0MWYNN, STEPHEN A$1.0MUIHLEIN, ELIZABETH A.$1.0MAMERICAN ADVANCEMENT INC.non-committee organization$1.0MPETERFFY, THOMAS P.$800KAMERICAN JOBS AND GROWTHFUND$795KREES-JONES, TREVOR D MR.individual$750KECONOMIC FUTURE FUND INCnon-committee organization$750KFISHER, KENNETH L$600KKEYSTONE RENEWAL PACYOU ARE HERE · THE SPENDERSuper PAC$59MDEL CIELO MEDIA LLCvendor · tv$35Mcollapse downstream−INVICTUS ADVERTISINGvendor · tv$9.4Mcollapse downstream−CREATIVE STRATEGICSOLUTIONS LLC$2.6Mcollapse downstream−SRCP MEDIA INC.$432Kcollapse downstream−RYFF INC$390Kcollapse downstream−EXCELSIOR GSC LLC$250Kcollapse downstream−RED MAVERICK MEDIA LLCvendor · phones$133Kcollapse downstream−SPECTRUM MARKETINGCOMPANIES$35Kcollapse downstream−Text ad · 2023-09-25 – 2024-09-10ad · spend is a range midpoint~$113KVideo ad · 2024-08-19– 2024-08-28ad · spend is…~$65KVideo ad · 2024-08-03 – 2024-08-14ad · spend is a range midpoint~$43KVideo ad · 2024-07-26 – 2024-08-03ad · spend is a range midpoint~$33KVideo ad · 2024-08-23 – 2024-08-28ad · spend is a range midpoint~$28KVideo ad · 2024-08-03 – 2024-08-14ad · spend is a range midpoint~$28KText ad · 2024-10-16 – 2024-11-06ad · spend is a range midpoint~$28KVideo ad · 2024-08-29 – 2024-09-04ad · spend is a range midpoint~$28KVideo ad · 2024-08-29 – 2024-09-04ad · spend is a range midpoint~$28KText ad · 2024-10-16 – 2024-11-06ad · spend is a range midpoint~$23K5 more ads~$98KBob Casey$35MDave McCormick$13M
Drawn: the spender, its direct sources and every node carrying at least 2% of its receipts — 35 smaller sources ($17M) folded into dashed “other” nodes; to the right, what the spender paid for and whom it targeted. Hover for the basics; click any node for its details and evidence, any edge for its evidence and its row in the table below.

Ribbon width is proportional to dollars; color is how the money is disclosed. Read left to right: sources → intermediaries → spender → vendors paid → ads ⇢ candidate targeted. Zoom with the buttons above the map or Ctrl/⌘ + scroll, drag to pan; plain scrolling still scrolls the page. Hover a node or edge for the basics. Click a node for its details, the evidence behind each link, and the page or record behind it; click an edge for its evidence and its row in the table below; + / − expands or folds what hangs off it.

Assumptions on the spending side. Vendor dollars are Schedule E payments as filed. Ad dollars are the midpoint of the range Google reports, not a filed figure. A vendor → ad edge is drawn only when a person verified it from a source naming both (solid), or the vendor was the only digital vendor the spender paid in the week before and while the ad ran (dashed, inferred). FEC does not record which buy placed which ad, so an ad with no such link hangs off the spender alone; vendors merely paid in that window are named on the ad's page as a sentence, never drawn as an edge. Targeting edges never carry money to the candidate.

Every edge, with its record — receipts, then spending

Method. Backward walk over money edges only (Schedule A receipts from individuals and organizations, committee-to-committee transfers) into KEYSTONE RENEWAL PAC, 3 hop(s) deep; independent expenditures are targeting edges and never appear. The walk starts from $58,905,691 of itemized 2023–2024 receipts as loaded from FEC bulk data (unitemized receipts, loans and offsets are not edges), and every expanded committee conserves dollars: its inbound edges sum to its receipts. Inbound edges under 1% of a committee's receipts are rolled into one 'other contributors' node, which counts as disclosed except for the organization dollars inside it. Each dollar takes the visibility of where the walk stopped: named individuals (including earmarks through ActBlue/WinRed, attributed to the person) are disclosed to a person. Organizations that are not registered committees are classified from their name alone (no IRS lookup): a union or a business giving from its own treasury is disclosed to an organization — the named entity is the source, but its own funders are not walked; an LLC, trust, advocacy nonprofit (501(c)(4)-style names) or unclassifiable organization is dark, because whoever funds it is not on file with the FEC. The disclosed share is reported in total and split into the part that resolves to people and the part that stops at a named business or union. Visibility shares are preliminary; no 990 lookups were performed, so nothing is marked inferable. Spending side (right of the spender): Schedule E payments to vendors are money edges; vendor → ad and spender → ad edges are placement (no dollars) and carry the evidence basis they were drawn on; edges into a candidate are targeting (for/against) and never carry money to the candidate. Ad dollars are the midpoint of the Google-reported spend range.