Self-described focusGeneral partisan / leadership committee
WinSenate reports Senate Majority PAC (SMP) as its connected organization; SMP describes itself as founded 'with one mission: To win Senate races' and 'solely dedicated to building a Democratic majority in the U.S. Senate.'
fec.gov ↗web.archive.org ↗senatemajority.com ↗verified by hand · checked by devin-block2-issues 2026-09-05
Self-described focus from the organisation's own material; says what the org is for, not what its dollars bought.
Where the money came from
From committees
$313M 100%
Committee transfers are disclosed at this hop but may carry undisclosed money from further back. The chain page walks them backward.
Inflows (money in)
| From | Date(s) | Type | Limit | Amount | Source |
|---|---|---|---|---|---|
| SMP | Feb 1, 2024 – Nov 7, 202438 transactions | 18G | unlimited | $312,850,000 | FEC ↗ |
Top counterparties, aggregated. Limit = statutory cap per election or year for that transaction type.
Outflows (money out, to other committees)
Where the money went
All vendors in this race →Medium is classified from the purpose the spender filed; the FEC does not record which buy placed which ad.
inferred · rule Medium is classified from the purpose string the spender filed on Schedule E, by an ordered keyword table (first match wins, keywords matched at word starts): production: produc, creative, design, videograph, photograph, filming; digital: digital, online, internet, web, social, streaming, email, youtube, facebook, google, meta, gif; radio: radio; tv: tv, television, broadcast, cable, media buy, media placement; mail: mail, postage, postcard, print; phones: phone, text, sms, robocall, call, dial, teleconferenc; consulting: poll, research, consult, strateg, list, targeting, voter file; field: canvass, door, field, gotv; other: no match. The FEC does not record which buy placed which ad.Schedule E fields ↗
| Vendor | Paid | Medium | For / against | Buys | First – last | Source |
|---|---|---|---|---|---|---|
| WATERFRONT STRATEGIES | $43,078,363 | TV 99%production 1% | against Dave McCormick $41Mfor Bob Casey $2.5M | 45 | Jul 2, 2024 – Nov 13, 2024 | FEC ↗ |
| GAMBIT STRATEGIES | $19,673,929 | digital 93%production 7% | against Dave McCormick $20Mfor Bob Casey $63K | 48 | Jul 12, 2024 – Nov 13, 2024 | FEC ↗ |
| IMPACT 360 | $199,948 | TV 97%production 3% | for Bob Casey $200K | 2 | Oct 4, 2024 | FEC ↗ |
| SOCIAL CURRANT | $55,700 | production 100% | against Dave McCormick $56K | 2 | Oct 8, 2024 – Nov 13, 2024 | FEC ↗ |
| AL MEDIA LLC | $18,507 | production 100% | against Dave McCormick $19K | 1 | Jul 29, 2024 | FEC ↗ |
| SOLIDARITY STRATEGIES LLC | $5,500 | production 100% | against Dave McCormick $6K | 1 | Nov 13, 2024 | FEC ↗ |
| PETERS CONSULTING LLC | $100 | production 100% | against Dave McCormick $100 | 1 | Oct 10, 2024 | FEC ↗ |
| 7 vendors | $63,032,047 | equals this committee's independent expenditures in this race | ||||
Independent expenditures in this race
Targeting edges, not money edges: these dollars go to vendors, not to the candidate named. Support/oppose is the spender's own declaration.
| Date | S/O | Target | Amount | Payee · purpose | Source |
|---|---|---|---|---|---|
| Oct 17, 2024 | O | Dave McCormick | $5,647,785 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 11, 2024 | O | Dave McCormick | $4,884,332 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 4, 2024 | O | Dave McCormick | $4,718,062 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 19, 2024 | O | Dave McCormick | $3,681,183 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 12, 2024 | O | Dave McCormick | $3,429,358 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 1, 2024 | O | Dave McCormick | $3,276,385 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 5, 2024 | O | Dave McCormick | $3,240,000 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 25, 2024 | O | Dave McCormick | $2,693,958 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 3, 2024 | O | Dave McCormick | $2,622,625 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 25, 2024 | S | Bob Casey | $2,491,998 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 20, 2024 | O | Dave McCormick | $1,672,002 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 26, 2024 | O | Dave McCormick | $1,605,152 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 25, 2024 | O | Dave McCormick | $1,313,336 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 23, 2024 | O | Dave McCormick | $1,294,493 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY AND PRODUCTION COSTS | FEC ↗ |
| Oct 15, 2024 | O | Dave McCormick | $1,289,710 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 4, 2024 | O | Dave McCormick | $1,270,178 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 26, 2024 | O | Dave McCormick | $1,254,598 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 2, 2024 | O | Dave McCormick | $1,254,598 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 26, 2024 | O | Dave McCormick | $1,116,314 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 1, 2024 | O | Dave McCormick | $1,092,128 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 3, 2024 | O | Dave McCormick | $1,072,915 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Sep 12, 2024 | O | Dave McCormick | $1,022,002 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Sep 6, 2024 | O | Dave McCormick | $1,022,002 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 30, 2024 | O | Dave McCormick | $1,000,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 19, 2024 | O | Dave McCormick | $953,156 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 1, 2024 | O | Dave McCormick | $843,121 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 21, 2024 | O | Dave McCormick | $600,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 18, 2024 | O | Dave McCormick | $600,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 12, 2024 | O | Dave McCormick | $500,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 20, 2024 | O | Dave McCormick | $479,793 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 23, 2024 | O | Dave McCormick | $479,793 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 9, 2024 | O | Dave McCormick | $479,793 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 29, 2024 | O | Dave McCormick | $450,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 25, 2024 | O | Dave McCormick | $425,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 2, 2024 | O | Dave McCormick | $414,244 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 31, 2024 | O | Dave McCormick | $357,052 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Sep 26, 2024 | O | Dave McCormick | $350,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 18, 2024 | O | Dave McCormick | $262,146 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 4, 2024 | O | Dave McCormick | $227,143 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Nov 1, 2024 | O | Dave McCormick | $200,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 4, 2024 | S | Bob Casey | $194,448 | IMPACT 360 · MEDIA BUY | FEC ↗ |
| Oct 1, 2024 | O | Dave McCormick | $167,405 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Jul 23, 2024 | O | Dave McCormick | $158,507 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Sep 4, 2024 | O | Dave McCormick | $74,424 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Oct 30, 2024 | O | Dave McCormick | $54,202 | WATERFRONT STRATEGIES · MEDIA BUY | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $51,500 | SOCIAL CURRANT · ONLINE CONTENT & PRODUCTION | FEC ↗ |
| Oct 29, 2024 | O | Dave McCormick | $50,000 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Sep 26, 2024 | O | Dave McCormick | $37,826 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 26, 2024 | O | Dave McCormick | $37,785 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 25, 2024 | S | Bob Casey | $30,043 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Oct 31, 2024 | O | Dave McCormick | $29,224 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 31, 2024 | S | Bob Casey | $29,117 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 9, 2024 | O | Dave McCormick | $28,805 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 25, 2024 | S | Bob Casey | $26,617 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $24,417 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 16, 2024 | O | Dave McCormick | $24,298 | WATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 16, 2024 | O | Dave McCormick | $20,383 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 31, 2024 | O | Dave McCormick | $19,567 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 9, 2024 | O | Dave McCormick | $19,226 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $18,734 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 29, 2024 | O | Dave McCormick | $18,507 | AL MEDIA LLC · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 29, 2024 | O | Dave McCormick | $17,442 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 29, 2024 | O | Dave McCormick | $16,379 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 2, 2024 | O | Dave McCormick | $15,431 | WATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 1, 2024 | O | Dave McCormick | $15,287 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 29, 2024 | O | Dave McCormick | $14,938 | WATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 24, 2024 | O | Dave McCormick | $14,773 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 25, 2024 | O | Dave McCormick | $13,921 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 9, 2024 | O | Dave McCormick | $13,105 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 8, 2024 | O | Dave McCormick | $12,657 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 31, 2024 | O | Dave McCormick | $12,531 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 23, 2024 | O | Dave McCormick | $12,078 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 26, 2024 | O | Dave McCormick | $10,393 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 28, 2024 | O | Dave McCormick | $9,863 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $9,450 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 26, 2024 | O | Dave McCormick | $9,358 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 9, 2024 | O | Dave McCormick | $9,358 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Aug 2, 2024 | O | Dave McCormick | $9,358 | GAMBIT STRATEGIES · DIGITAL MEDIA BUY | FEC ↗ |
| Sep 13, 2024 | O | Dave McCormick | $8,793 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 16, 2024 | O | Dave McCormick | $8,703 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 19, 2024 | O | Dave McCormick | $7,359 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 10, 2024 | O | Dave McCormick | $7,334 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 29, 2024 | O | Dave McCormick | $6,519 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | S | Bob Casey | $6,300 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 12, 2024 | O | Dave McCormick | $6,061 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 29, 2024 | O | Dave McCormick | $5,873 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 23, 2024 | O | Dave McCormick | $5,769 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 4, 2024 | O | Dave McCormick | $5,670 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $5,500 | SOLIDARITY STRATEGIES LLC · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 4, 2024 | S | Bob Casey | $5,500 | IMPACT 360 · MEDIA PRODUCTION COSTS | FEC ↗ |
| Aug 28, 2024 | O | Dave McCormick | $5,139 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 17, 2024 | O | Dave McCormick | $5,040 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $5,040 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Sep 18, 2024 | O | Dave McCormick | $4,301 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 8, 2024 | O | Dave McCormick | $4,200 | SOCIAL CURRANT · ONLINE CONTENT & PRODUCTION | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $4,054 | WATERFRONT STRATEGIES · MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 15, 2024 | O | Dave McCormick | $3,520 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Nov 13, 2024 | O | Dave McCormick | $2,520 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Jul 29, 2024 | O | Dave McCormick | $1,045 | GAMBIT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTS | FEC ↗ |
| Oct 10, 2024 | O | Dave McCormick | $100 | PETERS CONSULTING LLC · ONLINE CONTENT & PRODUCTION | FEC ↗ |
Ads this committee ran
All 74 in the gallery →74 ads$5.0M–$5.8M spend (sum of the platform's per-ad ranges)1 sponsor-verified20 tagged by a person
video$400K+video$250K+video$250K+text$225K+video$175K+video$175K+video$125K+video$125K+text$125K+video$125K+
+62 moreGoogle's bulk data names the advertiser but carries no paid-for-by field for US ads; these ads are attached to this committee because the advertiser's name matched its FEC registration (1 checked by a person). Spend is the range Google publishes, not a filed figure. advertiser page ↗