WATERFRONT STRATEGIES

vendor · #2 of 310 in Pennsylvania · U.S. Senate · 2024all Schedule E rows for this payee on fec.gov ↗
filed asWATERFRONT STRATEGIESWATERFRONT STRATEGIES INC.

inferred · rule case/punctuation/suffix normalisation + token-set ≥0.92 (numeric tokens must match); aliases filefec.gov ↗

Paid in this race
$44M
18.9% of outside spending
Buys
46
Jul 2, 2024 – Nov 13, 2024
Spenders
2
committees reporting payments
Top medium
TV
97% of dollars

By medium

TVproduction
TV 97%
$43M 19 buys
production 3%
$1.5M 27 buys

Medium is classified from the purpose the spender filed; the FEC does not record which buy placed which ad.

inferred · rule Medium is classified from the purpose string the spender filed on Schedule E, by an ordered keyword table (first match wins, keywords matched at word starts): production: produc, creative, design, videograph, photograph, filming; digital: digital, online, internet, web, social, streaming, email, youtube, facebook, google, meta, gif; radio: radio; tv: tv, television, broadcast, cable, media buy, media placement; mail: mail, postage, postcard, print; phones: phone, text, sms, robocall, call, dial, teleconferenc; consulting: poll, research, consult, strateg, list, targeting, voter file; field: canvass, door, field, gotv; other: no match. The FEC does not record which buy placed which ad.Schedule E fields ↗

Who paid this vendor

Candidates named on the buys

Targeting, not money: the spender declares support or opposition on each Schedule E row; the candidate receives nothing.

against Dave McCormick $42Mfor Bob Casey $2.5M

Ads linked to this vendor

None. An ad is linked only when a person verified it from a source naming both, or when this was the only digital vendor its sponsor paid in the week before and while it ran — the FEC does not record which buy placed which ad, so this is not evidence that the vendor made no ads.

Separately, 72 other ads ran within a week of this vendor being paid for placeable media — 72 by WINSENATE. FEC records do not identify which vendor placed them, so they are listed here as a fact about dates, not as this vendor's ads.

Every buy

DateSpenderS/OTargetAmountMediumFiled payee · purposeSource
Nov 13, 2024WINSENATEODave McCormick$24,417productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Nov 13, 2024WINSENATEODave McCormick$18,734productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Nov 13, 2024WINSENATEODave McCormick$4,054productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 31, 2024WINSENATEODave McCormick$357,052TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 31, 2024WINSENATEODave McCormick$29,224productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 31, 2024WINSENATESBob Casey$29,117productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 31, 2024WINSENATEODave McCormick$19,567productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 30, 2024WINSENATEODave McCormick$54,202TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 25, 2024WINSENATEODave McCormick$2,693,958TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 25, 2024WINSENATESBob Casey$2,491,998TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 25, 2024WINSENATEODave McCormick$13,921productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 19, 2024WINSENATEODave McCormick$7,359productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 18, 2024WINSENATEODave McCormick$262,146TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 17, 2024WINSENATEODave McCormick$5,647,785TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 11, 2024WINSENATEODave McCormick$4,884,332TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 9, 2024WINSENATEODave McCormick$28,805productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 9, 2024WINSENATEODave McCormick$19,226productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 9, 2024WINSENATEODave McCormick$13,105productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 8, 2024WINSENATEODave McCormick$12,657productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Oct 7, 2024EVERYTOWN FOR GUN SAFETY VICTORY FUND (EVERYTOWN VICTORY FUND)ODave McCormick$1,000,022productionWATERFRONT STRATEGIES INC. · DIGITAL ADVERTISING BUY AND PRODUCTIONFEC ↗
Oct 4, 2024WINSENATEODave McCormick$4,718,062TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 1, 2024WINSENATEODave McCormick$3,276,385TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Oct 1, 2024WINSENATEODave McCormick$1,092,128TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Sep 26, 2024WINSENATEODave McCormick$37,826productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 26, 2024WINSENATEODave McCormick$37,785productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 26, 2024WINSENATEODave McCormick$10,393productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 24, 2024WINSENATEODave McCormick$14,773productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 19, 2024WINSENATEODave McCormick$3,681,183TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Sep 18, 2024WINSENATEODave McCormick$4,301productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 16, 2024WINSENATEODave McCormick$20,383productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 12, 2024WINSENATEODave McCormick$3,429,358TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Sep 10, 2024WINSENATEODave McCormick$7,334productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Sep 5, 2024WINSENATEODave McCormick$3,240,000TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Sep 4, 2024WINSENATEODave McCormick$74,424TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Sep 3, 2024WINSENATEODave McCormick$2,622,625TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Aug 31, 2024WINSENATEODave McCormick$12,531productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Aug 29, 2024WINSENATEODave McCormick$17,442productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Aug 28, 2024WINSENATEODave McCormick$9,863productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Aug 26, 2024WINSENATEODave McCormick$1,605,152TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Aug 16, 2024WINSENATEODave McCormick$24,298productionWATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTSFEC ↗
Aug 2, 2024WINSENATEODave McCormick$414,244TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Jul 29, 2024WINSENATEODave McCormick$16,379productionWATERFRONT STRATEGIES · MEDIA PRODUCTION COSTSFEC ↗
Jul 29, 2024WINSENATEODave McCormick$14,938productionWATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTSFEC ↗
Jul 26, 2024WINSENATEODave McCormick$1,116,314TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Jul 19, 2024WINSENATEODave McCormick$953,156TVWATERFRONT STRATEGIES · MEDIA BUYFEC ↗
Jul 2, 2024WINSENATEODave McCormick$15,431productionWATERFRONT STRATEGIES · DIGITAL MEDIA PRODUCTION COSTSFEC ↗

Every Schedule E independent expenditure names a payee. Payee strings are normalised (case, punctuation, legal suffixes, token order), near-duplicates are folded with a difflib ratio ≥ 0.92 when their numeric tokens match, and hand alias rows from data/hand/<race>/vendor_aliases.json override the rule. Medium is classified from the purpose the spender filed (ordered keyword table in campaign_commons/vendors.py). The FEC does not record which buy placed which ad: vendor ↔ ad links are date-window adjacency (or single-digital-vendor inference) from campaign_commons.ads_enrich, each with its basis, and are only `verified` when a person found a source naming both. Totals are the filed amounts, grouped, never re-estimated.

Money and positions are shown side by side because they are public records about the same person. Proximity is not causation; we make no claim that any contribution produced any action.

Methodology